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Deya is a major processor of address data. Using our own bespoke software developed over more than ten years, together with a number of different address management software packages, we process over 35 million addresses each year. We can use client address files supplied in any format, addresses from the Post Office Address file, or a mixture of the two. Address data can be merged, verified, re-formatted, purged, de-duplicated, etc.

If required customer profiling is available. Such profiling uniquely enables Deya to deliver to selected targeted addresses right down to individual postcode level or specific addresses. Such precise targeting reduces wastage and consequently can provide a more cost-effective campaign.

Verification of delivery work carried out by third parties can be telephone audited from £600 per thousand calls.

Deya Fact Sheet - Targeting
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Delivering the new London Central Yellow Pages
Earlier in the month members of Yell's Marketing and Publishing teams joined forces with Deya managers to deliver the revised format London Central Yellow Pages.
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