Delivery Capabilities

Deya can blanket deliver door-to-door to a specified geographic area.

Deya can target addresses within a specified geographic area*. This could be just certain postcode areas, e.g. SE’s, or postcode districts, e.g. SE1’s, or postcode sectors, e.g. SE1 2’s or uniquely very precisely target right down to individual postcode level, which is on average about 15 houses, e.g. SE1 2EX’s only. Such precise targeting reduces wastage and consequently can provide a more cost-effective campaign.

We can target both business and residential addresses or business or residential addresses only, however, deliveries to business addresses only with single items are more expensive than residential deliveries as their volume per sq kilometre is lower.

We can also deliver to lists of addresses supplied by the client*.

* The price of a delivery to selected addresses only will be more expensive than door-to-door delivery. In general Deya services will only be competitive where a minimum of 5% of a postcode sector is nominated for delivery.

Customer Profiling

Profiling categories all UK postcodes into descriptions that have been categorised using demographic statistics and significant social factors and consumer behaviour, and so provides precise information and an in-depth understanding of the different types of consumer in every part of the country. The profiles are built up using Population Census details and various lifestyle surveys.

The aim is to help businesses improve their understanding of customers and target markets and to help them determine where they should be locating operations and directing precise marketing activity.

There are numerous profiling companies and software packages available, examples of two types of profiling we can use are: ACORN (by CACI International Inc) and MOSAIC (by Experian Ltd).

We can guide clients through profiling their customers to match them to geographic areas so that you target the postcodes that contain the maximum number of prospects, e.g. we can deliver to SE1 1EX but not SE1 1EY if this is what the socio-economic targeting model tells us will generate the most return on a client’s investment.

There is a charge for using this profiling service. If you already have profiles we can run your data against our address files and advise you how many customer prospects you will have in a particular area.